Attribution Report

Attribution Reporting allows you to analyze and understand the impact of various marketing channels on your conversions. Here’s how you can navigate and utilize this feature effectively

Accessing Attribution Reporting

1. Navigate to the Reporting Section
   • Log in to your account.
   • On the dashboard, locate and click on the “Reporting” section.
2. Select Attribution Reporting
   • Within the Reporting section, find and click on “Attribution Reporting”.

Using the Attribution Reporting Dashboard

1. Filters and Options
   • In the Attribution Reporting Dashboard, in top you’ll see filters and options in the top right corner.
2. Selecting an Attribution Model
   • From the top, select the desired attribution model. Last Attribution or First Attribution

• Choosing a Date Period
  • Choose the date period for the report by selecting the start and end dates. This allows you to focus on a specific timeframe for your analysis.If you want to compare data over different periods, simply choose your desired date and select another date range.
  NOTE: Comparing different date periods can help you understand how changes over time affect your attributions. This is useful for identifying trends and evaluating the performance of your marketing efforts over various timeframes.
• Refreshing Data
  • At any time, you may click the refresh icon in the top right corner to update the reports and graphs with the most current data.